Smaller3D greeting card companies sometimes contract designers to provide sketches and ideas they feel will be good sellers and fit their niche markets.
However, in larger 3D greeting card[3D greeting card?:3D greeting card sample making machine] companies, the research and marketing departments work closely with the creative department in order to collaboratively devise a new 3D greeting card. These larger companies employ an in- house creative staff that includes artists, graphic designers, photographers, writers, editors, and copywriters. This staff provides the illustrations and verse featured in the product. The Creative Department "marries" the sketch to the appropriate verse and creates a hand-made 3D greeting card. Or use the 3D greeting card sample cutting machine[cutting machine?:CUTCNC sample maker cutting machine] to cut the samples. Once the Marketers and Researchers are pleased with these mock-ups are examined and rated by consumer panels or focus groups. The 3D greeting card prototypes deemed most marketable are then moved into technical production.
