Global anti-counterfeit packaging[packaging?:DCP-H series packaging sample cutter plotter] market is predicted to reach about US$82.2 billion by 2015. Growth in anti-counterfeit packaging market is especially driven by factors such as various proactive strategies to prevent brand damage and revenue loss, rising emphasis on preservation of food and drug efficacy, and growing consumer awareness about the risk of counterfeiting.
Anti-counterfeit packaging arouses detrimental health concerns for consumers, safety concerns for law enforcement agencies, and financial concerns for businesses worldwide. In particular, food and pharmaceutical industries need more protection by anti-counterfeit packaging. Due to widespread counterfeit products, branded food and drug companies suffer substantial losses each year. Today, troubled economies and companies look to anti-counterfeit packaging technologies as potential saviors.
