Affinnova's IDDEA technology enables consumer packaged goods companies to develop a near-limitless number of concept variations and then quickly and accurately assess all options. An interactive evolutionary algorithm engages target consumers in a "survival-of-the-fittest" process that identifies the concepts with the highest market potential from virtually any size test field. Once the top concepts have been identified, Affinnova's IDDEA II provides a comparative measurement of top concepts against relevant benchmarks, including competitors. The process maps concepts on two dimensions of purchase intent-breadth and intensity of appeal-thereby gauging a product's potential for success.
The packaging[packaging?:DCP-H series packaging sample cutter plotter] design that ultimately was chosen by the Snack Factory was created by Bright Design. The redesigned, metallized LDPE bags feature rotogravure-printed sizzling flame designs and a bold and spicy insignia in addition to a warmer color palette. The new packaging of snack's bag[bag?:bag paper pattern sample cutting machine].
