The terms 'brand' and 'branding' can be integral to a business' success - but what exactly do they mean? How does brand work and how you can use it to help improve your business. There are many different techniques of managing a brand. Impact of branding may adjust for different business sectors.
Branding gets right to the core of your business' values. It is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business' reputation and its 'personality'. A strong brand can make your business stand out from the crowd, particularly in competitive markets.
