Logo design is the art of creating the graphic design pieces that - if well done - associate a certain combination of shapes and colors with a brand, an idea or a concept. The results of the logo design process will have a major influence in the entire identity of your project, brand or company, as the logo design is the most important piece.
The logo design is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Color is generally considered important to brand recognition and an integral component of a logo design.
