Digital signage allows billboard companies to dramatically increase their profits by selling the same billboard to several advertisers at once. Companies unable to afford a traditional billboard can pay a smaller amount for a few hours a day on a digital one.
Some public officials question whether digital billboards are distracting for drivers who may watch the billboards instead of paying attention to the road. Cities such as Indianapolis have banned digital billboards within city limits. Los Angeles banned construction of new digital billboards in 2009.
