The demand for digital printing[printing?:printing cutting finishing solution] for packaging[packaging?:DCP-H series packaging sample cutter plotter] is increasing rapidly. Printing and packaging solutions are merging to offer clients the best of both worlds. With the latest generation digital printers backed by advanced packaging design thought, solutions are increasingly becoming more sophisticated keeping pace with what the consumer wants and marketers demand.
Over the past five years, printing and packaging companies have embraced technological innovation. This has largely been driven by specific demand from marketers seeking to differentiate their brands from their competitors. We have seen a paradigm shift from traditional and generic printing and packaging thought to a total business solutions offering that has at its core productivity, quality and profitability for the client. On top of this, flexibility and speed to market are key elements in printing and packaging solutions.
Digital allows for on-demand printing at highly cost effective rates and drives a lean packaging production culture and vastly improved flexibility. Marketers are able to reduce quantities to match demand, target specific audiences with personalised and customised printing and packaging runs and use this form of printing as a powerful tool to build brand awareness and maintain brand loyalty at a lower cost than before.
