Epson's commercial printing strategy

Affirming its commitment to commercial printing[printing?:printing cutting finishing solution], Epson has announced its ‘Engineered for Print[Print?:printing image graphic cutting solution]’ strategy and its significant new line-up of digital products and technologies for production and industrial printing applications.

The ‘Engineered for Print’ strategy represents Epson’s focus on developing unique products and technologies for customers in the signage, label, photo, and textile markets, with goals of doubling its product line-up in the next few years and quadrupling revenue from industrial printing.

Commenting on Epson’s vision for production and industrial printing, Minoru Usui, President of Seiko Epson Corporation and Micro Piezo pioneer, says, “We are confident that our commitment to delivering customer value through unique solutions and outstanding support will help us expand in production and industrial printing. “In the next few years, my goal is to double revenue from large format printers, and increase revenue from industrial printing by four times. “This will be a very big year for us. In fact, I see it as the starting point for the next stage of Epson’s growth.”

Epson’s considerable investment into Micro Piezo and ink technology is driving the company’s development of a rapidly expanding range of professional-level digital printing solutions for all forms of media.