General environment is calling for packaging[packaging?:DCP-H series packaging sample cutter plotter] designers and printers to be ‘even more creative and competitive’
- Carton[Carton?:carton box sample cutting machine] printers took particular interest in the Roland DG LEC printer/cutter offering
Roland DG sees understanding and interest in on-demand prototyping and proofing systems growing in the packaging market, and said it took strong leads away from the recent Packaging Innovations show.
Packaging Innovations took place at the NEC in Birmingham, UK on February 27-28, and Roland DG said the show was a “roaring success” for its prototyping and proofing technology, such its own VersaCAMM VS and LEC series of printer/cutters, and the CGS ORIS Flex Pack // Web proofing system.
Steve Chappell, packaging, proofing and industrial labeling business manager at Roland DG, said: ‘Partnering with packaging heavy weights like Esko and CGS provided us with an excellent opportunity to profile our brand at the show. It also gave us a unique insight into the needs right through the production chain – from agencies and designers to packaging printers and brand owners. The stand was busy throughout the show and the interest in all our solutions was incredibly high.’
Packaging, box and carton printers took particular interest in the LEC printer/cutter offering (pictured, top), according to Chappell, which allows users to create realistic mock-ups quickly using virtually any material, including final production stock. There is also the option to print[print?:printing image graphic cutting solution] prototypes with white and gloss ink, and embossed effects on-demand, offering the packaging designer and printer versatility without additional cost.
Chappell said: ‘In the six months since we exhibited at the last Packaging Innovations in London, we have started to see a breakthrough in understanding and interest in this sector and this was confirmed at Packaging Innovations Birmingham 2013.
‘Visitors took the time to understand how these products could become real game changers by offering a quicker, more cost-efficient and on-demand proofing and prototyping solution without any compromise on quality.
‘The industry is definitely ready for this change as the general environment is calling for packaging designers and printers to be even more creative and competitive. We are very excited about Roland’s prospects in this market.’
