Billboard is the common term used to describe a type of outdoor advertising[advertising?:advertising material cutting machine] found along major highways.
Billboard is most frequently given to large steel-framed signs, which are mounted on poles 20-100 ft (6.1-30.5 m) above the ground. Most often, the sign is printed on large poster sheets, which are affixed to the face of the sign. These signs may also be equipped with a variety of special lighting and display effects. As recently as 25 years ago, 90% of outdoor advertising consisted of billboards. Today, the industry has expanded to include smaller signs on bus shelters, kiosks, and malls. There are over 500 companies nationwide that specialize in this type of advertising (although not all of them construct large road-side billboards.) The Federal Highway Administration estimates that in 1996 there were over 400,000 billboards on federally controlled roads, which generated revenues in excess of $1.96 billion. According to Competitive Media Reporting the top 10 billboard revenue categories for 1996 included: entertainment and amusements; tobacco; retail; business and consumer services; automotive; travel, hotels and resorts; publishing and media; beer and wine; insurance and real estate; and drugs and remedies.
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