Thanks to the development of display advertising[advertising?:advertising material cutting machine], online advertising revenue this year, the U.S. is expected to reach $ 31.3 billion, up 20% over 2010. Than the agency forecast last December's 10.5% growth rate increased nearly doubled.
The report shows that by 2015 U.S. online advertising revenues may be increased to $ 49.5 billion. The main factor driving growth is display advertising, advertising revenue is expected to show up this year's U.S. $ 12.33 billion, about 25% more than last year. Brand-friendly ad formats such as banner ads, sponsorship ads, video advertising growth will be more than search ads.
The report predicts that this year's U.S. video advertising revenue is expected to grow 52% to $ 2.2 billion; sponsorship advertising revenue can be increased 26 percent to $ 900 million; banner advertising revenue can be increased by 22% to $ 7.6 billion; and search advertising revenue will grow 20 %, $ 14.4 billion. Other advertising revenue, such as classified advertising revenue is expected to reach 30 billion U.S. dollars, rich media advertising revenue to $ 1.7 billion, $ 1.4 billion to guide advertising, mail advertising revenue for the $ 130 million.
