In 2010, China's internet advertising[advertising?:advertising material cutting machine] market continued to maintain high-speed growth, and the market size increased substantially by 58.7% year on year to RMB 32.7 billion.
In China's internet advertising market in 2010, integrated portals accounted for 16.2% of the advertising income, a decrease compared with the 22.9% in 2009; lead generation websites and video websites delivered an excellent performance on internet advertising market, and vertical portals expanded their share slightly.
Being more rational, advertisers are pursuing more accurate delivery and maximization of internet advertising market. In the future, the Internet advertising market income of integrated portals will be further reduced, while the internet advertising market business of lead generation websites and vertical portals will maintain high growth potential.
