Cartons are part of the advertising[advertising?:advertising material cutting machine] mix for products as they are displayed at the point of sale.
75% of purchasing decisions are made in store in front of the shelf and so a carton[carton?:carton box sample cutting machine] can help ensure that a product is seen and so purchased.
The same cost as one full page advertisement in a German women's magazine, over 3.5 million cartons can be bought. This therefore gives a huge visibility to the product and advertises the brand at the point of sale - the point of decision.
It was established that for In addition in a survey with both consumers and experts, it was established that packaging[packaging?:DCP-H series packaging sample cutter plotter] was seen to be the most effective form of advertising to persuade consumers to buy a product again.
