Global counterfeit is a growing problem that poses public health and safety concerns for consumers and law enforcement agencies, and also creates financial concerns for legitimate global businesses. Anti-counterfeit initiatives include the use of technology-based measures, regulatory provisions, secure business practices, consumer awareness and education, and increased global collaborative surveillance by government and nongovernmental agencies.
In the pharmaceutical and food industries, counterfeit can cause loss in sales and profits, erosion of brand integrity, and decrease customer loyalty. The counterfeit and pirated goods trade within the industry threatens innovation incentives, competitive business, and employment livelihood. For these reasons and many others, there is an obvious need for anti-counterfeit measures, and a foreseeable market for anti-counterfeit packaging[packaging?:DCP-H series packaging sample cutter plotter] technologies over the next five years.
