Packaging design

Packaging[Packaging?:DCP-H series packaging sample cutter plotter] design is not only the artistic creation, but the marketing activities. Packaging designer need to design from marketing . What is the beneficiary groups of packaging design? What does on earth packaging design for?
     
Packaging design is for product packaging. However, product is only part of packaging design, not the whole. Packaging design includs designers, customers and end-consumers in three parts.
    
Excellent packaging design is marketing strategy any well-known companies can not ignore.