As much as outdoor digital signage has become a significant billboard advertising[advertising?:advertising material cutting machine] medium, so has outdoor digital signage migrated into the urban cityscape and is just now finding a home with street furniture incorporating itself into bus shelters, news stands and other furniture structures as it makes sense.
In an effort to understand this developing market, several prominent outdoor digital signage players from both a manufacturing level and an advertising level have emerged turning dynamic outdoor digital signage programs into urban cityscapes.
