Brand loyalty is the act of consumers consistently purchasing a product or patronizing a company. Companies typically build this brand loyalty through strong advertising[advertising?:advertising material cutting machine] and marketing campaigns that influence consumers as well as high-quality products or services. The importance of brand loyalty leads to increased market share, higher profits and better goodwill among consumers. Companies will often launch a series of activities to improve customers' brand loyalty.
Brand loyalty allows a company to generate higher sales through word-of-mouth advertisement. Word-of-mouth advertising occurs when current customers have enough brand loyalty that they recommend a company’s products or services to other consumers. This allows the company to build brand loyalty among its current customers.
