Marketing utilizes many promotional tools to promote a new product or service. Major promotional tools range from advertising[advertising?:advertising material cutting machine] to direct marketing, is the usual method for promoting a product.
Advertising is the most popular element of promotional tool. This represents paid promotional tool of a product. Advertising promotional tools come in a wide range of types, from print[print?:printing image graphic cutting solution] advertisement to television commercials, web page banners and more.
Personal selling is another promotional tool, but it is not utilized by every organization. Examples of this include telemarketing, door-to-door sales and sales meetings with incentives.
Public relations is another important promotional tool, and frequently it is the least obvious method but the most effective one. Press releases as promotional tools often are sent to editors, newsworthy promotional events are held and charitable contributions are given as methods to get this attention.
Corporate image is a more fickle promotional tool, but it still is important nonetheless. This aspect is closely related to public relations but generally is its own category. This promotional tool refers to the importance of a company keeping a good relationship with the public, avoiding scandal and having a reputation for delivering quality. If an unknown product comes from a reputable company, the logic is that people will buy it.
Along with direct marketing and exhibitions, these promotional tools are the primary ones used by marketers to reach an audience.
