Advertising[Advertising?:advertising material cutting machine] design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services. The advertising designs are created by graphic designers. Advertising agencies as well as the advertising departments of corporations employ graphic designers to create and execute advertising design as brochures, direct mail, web ads and print[print?:printing image graphic cutting solution] ads. Elements used in advertising designs include fancy lettering, borders, cartoons, illustrations and photographs. The main difference between advertising design and regular artwork is that advertising design must be designed to reach and compel the target audience to purchase products and services.
Advertising designers are not only talented in the art of creative advertising design, they understand marketing and how to promote products and services through visual communication. Whereas a freelance artist may work on one creative piece of advertising design for months, a graphic artist must constantly keep generating original advertising design pieces to meet campaign deadlines. Examples of advertising design are all around us. The banner ads you see on websites as well as the newspaper ads for products such as shoes[shoes?:shoes paper pattern cutter] and watches all belong to advertising design. Graphic designers also create logos and symbols advertising design to help inspire consumers to develop brand recognition, such as McDonald’s golden arches.
