Waldo Wally Hunt is the man responsible for the modern renaissance of the pop-up book[pop-up book?:Pop-up book sample making machine] industry. After selling his West Coast-based advertising[advertising?:advertising material cutting machine] agency in the early ’60s, Hunt ended up in New York City. Disillusioned with his company’s fate, Hunt looked for a new passion. He found it on Fifth Avenue when he caught a glimpse of a Czechoslovakian children’s pop-up book in a toy store window. From that moment on, Hunt essentially became the pop-up business.
He started Graphics[Graphics?:graphics pattern] International and, using his business savvy, produced a series of pop-up ads as part of a magazine campaign for Wrigley’s gum. After a few advertising-related ventures, Hunt sold Graphics International, moved back west, and opened Intervisual Books, a publishing firm that would dominate the market for decades, counting Disney among its clients. As a dedicated collector of pop-up art, Hunt owned more than 4,000 antique and contemporary works.
