The woner of Texas' Next Top fashion Design of 211

Fashion designers Isabel Varela and Ashlee Brooks are quickly making a name for themselves in Dallas, one of the country’s fashion Meccas. Their six-month-old women’s contemporary apparel[apparel?:apparel paper cutter machine] line, Varela + Brooks, was honored as first runner-up in the reputable Texas’ Next Top Designer, a statewide competition in search of the best designer with business and industry prowess. 2011 is the first time in its five-year history that the organization has ever recognized this title.

“The judges at TNTD were all impressed with Varela + Brooks,” says Jackson, corporate concierge of Barneys New York, who serves on the TNTD Board of Directors. “Winners exhibit talent obviously, but also the business savvy and vision to launch or grow a successful business. We review business, marketing, production, distribution and sales plans, plus creative vision, business acumen, presentation skills and technical knowledge. Varela + Brooks exemplified all of these. Texas’ has a lot of talent, and it was a difficult decision.”
Says Isabel, “We are thrilled to have participated in TNTD and to have captured the attention of so many notable people within the industry. We look forward to returning next year!”

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