The U.S. is the biggest market for basketball-related sporting goods, according to NPD, which is based in Port Washington, New York. The Americas account for more than two-thirds of global sales, followed by the Asia-Pacific region, where 22 percent of revenue is generated. About 450 million people play basketball at competition and grassroots
level, according to the International Basketball Federation in Geneva.
“Lightweight is the big trend in the sporting-goods market and Adidas has a very strong position here,” said Peter Steiner, an analyst at BHF Bank in Frankfurt. He has an
“overweight” rating on the stock.
Nike said in May that annual revenue related to the segment is about $1.7 billion, equal to the Nike brand’s revenue from soccer. Adidas doesn’t break down sales figures for
the sport.
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