Outdoor advertising[advertising?:advertising material cutting machine] or ‘out-of-home advertising’ brings your promotions as close as possible to the external mobile consumer.The outdoor advertising products can be seen in strategic positions on high streets, at shopping centres, in car parks, train stations, airport terminals, on street furniture, bus stops and smoking shelters all in order to ensure your outdoor advertising receives the highest number of consumer views. Our outdoor advertising products have various options including: freestanding or wall mounted, LED or tube illuminated, toughened glass or polycarbonate fronts, silver anodised or RAL painted finish.
However, it's far from enough to pose a outdoor advertisement. How to attract visual stay of potential customer is the key to the success a advertisement. The important thing is to communicate the main idea with succinct explanations and impressive visuals without losing focus.
When posing a outdoor advertising, there are 10 points to consider :
1. The bigger the logo, the more attention it draws, contributing to brand recall.
2. The product should be clearly visible. The simpler the background, the easier it is to pick out the product.
3.The main idea of the advertisement must be short and brief and expressed with an effective text that is quickly understood. Every additional word would prolong perception time.
4.Large visuals that can be perceived from a distance attract attention. Visuals that include photographs are perceived more quickly but a complex collage and crowded photographs are less effective.
5.The use of humans in the centre of the design enhances appeal. Eyes looking at the product in the visual draw attention to the product.
6.The use of colours is very important. Contrasting colours that are easy to distinguish are beneficial but use of numerous colours at the same time makes perception difficult.
7.The font that is used should be simple and easy to read from a distance. Space between words and sentences makes it easier to read from a distance.
8.Different applications of the same design have a positive effect on recall.
9.Ambient 3D applications and interactive communication (sound, smell, touch, etc.) and creative solutions where the message is integrated with the channel enhance recall.
10. The longer an advertisement runs, the better the recall is.
