billboard

 

Large outdoor signboards displaying a product are called billboards. Billboards or hoardings are usually made of large wooden frames. They are available with lighting or without lighting. The cost depends on the lighting and the space contracted.

Billboards are normally 20 feet and above. It varies from place to place. They are bigger at highway locations than at the railways sites. The billboard comes to life with its design. You can recruit an ad agency to design your billboard. Even billboard companies have their own in-house agency. However it is more economical to employ the billboard company for your hoarding.

With modern technology digital billboards and tri-faced billboards are moving the market. Digital billboards allow long messages to run continuously across the screen. In Europe innovations are to make digital hoardings interactive. Tri-faced billboards are triangular panels that can display three ads consecutively. Vinyl strips are cut and placed on these panels to make one ad display at one time. Thus when the panels rotate and pause you can see three different ads. Their rotating movement attracts the passing crowd.