The advantages of advertising Industry

The advertising industry in India has several competitive advantages:

• Indiahas a rich pool of strategic planning, creative and media services personnel: Indeed, Indian advertising[advertising?:advertising material cutting machine] industry has been exporting senior-level talent to many countries, particularly to the Gulf, South-East Asia, China, the UK and the US. Indian talent is recognised and respected in global agency networks.
• No other country has access to so many trained management graduates who can provide strategic inputs for brand and media planning.
• Indians are multicultural: we learn at least two languages and that gives us a head start in understanding cultural diversity.
• Most of the top 20 agencies in India have a global partner or owner, which should provide an immediate link to global markets.
• Our production standards in TV and print[print?:printing image graphic cutting solution] have improved: With a vibrant animation software industry, we have access to this area of TV production.
• India's advanced IT capabilities can be used to develop Web-based communication packages for global clients.