POP advertising, also known as the advertising[advertising?:advertising material cutting machine] of sale spaces, both inside and outside of all shopping (department stores, shopping centers, shopping malls, supermarkets, convenience stores) made on-site advertising in general. Effective POP advertising can stimulate customers to buy a random (or impulse purchase), can effectively promote the planned purchase of the customer ,To achieve immediate purchase. POP advertising have an important promotional role to consumers, retailers and manufacturers
POP advertising[POP advertising?:POP advertising] has a high advertising value, and its cost is not high, it is mainly apply to supermarket, also for some non-ordinary supermarket shopping, and even some small shops .In other words, POP advertising for any form of commercial business premises, have attract customers and promoted merchandise’s impact.
