POP Advertising[Advertising?:advertising material cutting machine] that is built around impulse purchasing and that utilizes display designed to catch a shopper's eye particularly at the place where payment is made, such as a checkout counter. There are various types of point-of-purchase displays, including window displays, counter displays, floor stands display bins, banners of any kind, and all types of openand closed display cases. Generally, these displays are created and prepared by the manufacturer for distribution to wholesalers or retailers who sell the manufacturer's merchandise. Often, a manufacturer will discount the cost of merchandise or in some other way compensate the retailer for using a point-of-purchase display.
Point-of-purchase advertising uses displays or other promotional items near the product that is being sold.
POPAI is a nonprofit organization founded in 1938 to promote more effective use of point-of-purchase advertising by providing advertisers, retailers, and producers with data on creating, producing, supplying, and purchasing this medium. Membership is composed of point-of-purchase display designers and manufacturers, suppliers, national advertisers, and retailers.
