Among a variety of commodities, how to make yours stand out is paramount for a business development. We may have the finest product and the most attractive prices, but if potential customers don’t access to what our business is about, the chance of success is still limited.
That’s why we need advertising[advertising?:advertising material cutting machine] promotion in goods & service supplies. In a wide range, activities concerning increasing sales or enhancing exposure of products’ or business’ image all belong to advertising promotion.
We use advertising mainly to inform potential customer of the availability of products or services and special points about our goods and services.
A successful advertising depends greatly on our attention in target markets where we need our ads reached by our potential customer. For example, POP advertising[POP advertising?:POP advertising] display is very effective.
When posting advertising, we should carefully consider:
1. What are our target markets that our ads reach with?
2. The advertising promotion may be different based on target market.
3. What media we use for advertising? Like TV, radio, posters, press releases, brochures, etc.
4. Which media is most practical in terms of access and affordability for that target market (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast)?
5.Who may convey our ads message or influential in our target market.
