A good advertising[advertising?:advertising material cutting machine] and marketing plan can boost sales and increase profits. Advertising can generate sales leads, educate the public about the products and business, increase awareness of the product and help establish product and company credibility. Small companies owners need to advertise effectively. They cannot adopt the same methods as large companies because of the costs involved. By working with other businesses, offering promotions and changing the scope of their advertising, small companies can increase their sales and help secure the future of their business by effcient advertising ways.