In the retail world, "POP" is used to refer to POP advertising[advertising?:advertising material cutting machine] displays.
POP advertising displays can take various forms, including shelf-mounted signs, hanging posters, and more. Since an estimated 70% of purchase decisions are made within the retail store itself, effective POP advertising displays can have a dramatic impact on sales for a particular product category or brand. Recently, static signs have begun to give way to electronic, dynamically updated POP advertising[POP advertising?:POP advertising] displays that present targeted product information, instant coupons, and more. The software used to control these dynamic POP advertising displays typically allows for near-real time content updates, allowing brand managers to run instant marketing experiments, geographically targeted promotions campaigns, and more.
