Billboard design depends on such factors as location of the sign, the advertising[advertising?:advertising material cutting machine] budget, and the type of product being promoted. The industry uses market research firms to aid in the design process. These firms supply detailed information on the number of people in vehicles in different metropolitan regions, even projecting traffic patterns 10-15 years into the future. They can estimate the frequency and number of exposures the advertising will have upon its target audience. Using data generated by Global Positioning Systems (GPS), billboard location data can be merged with other geographic and demographic business information to create customized marketing solutions for outdoor advertisers. Computerized data analysis is available that incorporates census data, traffic origins, travel patterns, trading zones, competitor locations, and other key facts to help optimize the use and location of billboards.
The location of the billboard also helps determine the type of sign selected by the advertiser. The term billboard is actually a generic classification, referring to several types of signs. The most common forms are known as bulletins and poster panels. Bulletins, the largest sign style, may be as large as 20 x 60 ft (6.1 x 18.3 m) and are found in high-density traffic locations. They use computer or hand-painted messages as advertising artwork and are usually purchased for multi-month contract periods. Poster panels are somewhat smaller and are designated by the number of sheets employed on the sign. Thirty-sheet poster panels are approximately 12 x 25 ft (3.6 x 7.6 m) and are found on primary and secondary traffic ways. They are lithograph- or silkscreen-printed and are usually displayed for 30 days. Eight sheets are somewhat smaller (6 x 12 ft [1.8 x 3.6 m]) and are designed more for pedestrian and some vehicular traffic. They are placed in high-density urban neighborhoods and suburban shopping malls. The larger bulletin style is the most challenging type to construct.
Cutcnc[Cutcnc?:cutting machine sample maker manufacturer] billboard cutting machine[cutting machine?:CUTCNC sample maker cutting machine] can cut the shape of billboard, can cut material like offset film[film?:film cutting machine], PVC[PVC?:PVC sample cutting machine] board, KT board[KT board?:advertising KT board cutting machine]。
