YES! Point-of-purchase (POP) advertising[advertising?:advertising material cutting machine] is more important than ever before for today's retailers. Studies by POPAI "Point of Purchase Advertising International" reveal the following:
About 70 percent of all brand purchase decisions are made in-store.
In store sales have increased as much as 65% when P.O.P materials are used.
Cost-per-thousand of P.O.P advertising is close to that of out-of-home advertising, or radio, which is about half the cost of TV advertising.
PCi's analysis of the POPAI C-Store data for one category found that one brand consistently used standard stock materials, while another actively used custom P.O.P. The custom P.O.P delivered a 28% sales lift, while standard materials generated a 13% lift, a 2:1 advantage in favor of custom materials. These results were consistent across multiple materials and messages.
CUTCNC[CUTCNC?:cutting machine sample maker manufacturer] Cutting machine[Cutting machine?:CUTCNC sample maker cutting machine] can be used to cut POP advertising[POP advertising?:POP advertising] material, such as KT board[KT board?:advertising KT board cutting machine], PVC[PVC?:PVC sample cutting machine] board, paper[paper?:paper sample maker cutting machine] display holders. Can help to increase the sales.
